Interactive Order Processing

Interactive Order Processing is basic for e -commerce in order to be presented online businesses to customer’s authentic brands, easy services; practical purpose of e-commerce organized the whole process with specific order.

Selecting the right product is one of the most important points. Knowing marketing and creating the persona for our products are initial points. Persona profile has to be correct created with sense about customer’s demands and standards for buying and their values about products.

We need to estimate their awareness about brand .From the beginning of buying process we have potential customers-they browse ,the next action is shopping and we have to be prepared for action because number of potential customers is going to drop till buying. How many real buyer we will get depends on it how strong and quality are our actions and communication with customers.

This point of creating customers persona couldn't be strict and we have to count on it that customers also are not strict in needs and wants. This is just important for our orientation but not strict. Another point is how customers are able to buy and pay something.

Very important is making difference between niche marketing and general market. We can say that our service or product is for everybody but we have to make segments according to characteristics of our products and to target some group of customers. There is necessary great communication and feedback from customers.

Making satisfaction of target users is very hard. We need to remove barriers for online shopping. We need to make in order processing many steps: promotions, creating customers trust and loyalty, making product easy find ability, making easy customers decision making with easy registration option.

The article available at:

http://onlinemarketingbest.wordpress.com/2012/05/11/interactive-order-processing/

My Opinion:

After good marketing pan and strategy, the time to publish, create demand and sell must show up and proper tools will make this process such an amazing enjoyable task for seller and buyer. However, it should be based hi-tech technology that must be secure in terms of personal data and online payment.

The purchasing funnel is very clear process and doesn't require much to understand in depth. Strong browse engine, will direct to shopping process which should be easy to figure out for non IT expert with no additional fee tricks, then the buying method which including payments and delivery.

Out of these three basics you can’t be online leader and the business will be ignored, moreover, never publish sold items, not available items unless it is new products. Buyers are not interesting about your financial income but are more interesting about their financial expenses.

1.      Strong browser engine

2.      Easy shopping and items available, easy to find

3.      Streamline checkout including seamless time of registration.

My Inquiry:

Does internet shopping will remain as favorite for all products?

Do you think soon we will become more virtual shopping than physical shopping?