The marketing mix is a familiar marketing strategy tool, which you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. It is one of the top 3 marketing models according to a poll on Smart Insights.
The 7Ps model was devised by E. Jerome McCarthy and published in 1960 in his book Basic Marketing. A Managerial Approach.
Participants, Physical evidence and Processes, and later Participants was renamed People. Today, it’s recommended that the full 7Ps of the marketing mix are considered when reviewing competitive strategies.
The 7Ps helps companies to review and define key issues that effect the marketing of its products and services and is often now referred to as the 7Ps framework for the digital marketing mix.
The 7Ps helps companies to review and define key issues that effect the marketing of its products and services and is often now referred to as the 7Ps framework for the digital marketing mix.
http://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/how-to-use-the-7ps-marketing-mix/
My opinion:
I think the article is very supportive to the 7 Ps marketing mix and I believe that while the technology is growing and internet marketing taking advantage of ow to convince customers and building relationships as the P's will become more and more. There are always an opportunity to build the relationship through trust and honest that creates loyalty and demand.
My Inquiry:
Do we need to think that much online?
Do we need to educate consumers regarding our products?
My proposing:
P = Profit > Always target and motivating sellers.
P = Plane it again > Alternatives should be part of the planning..
P = Prove it > Prove your service by it's quality.
P = Personalize > Recognition of the consumer's needs by special personal service, no one size fit all.
P = Particular > Particular age segments will have particular care and attention.
P = Participate > Participate at customer's events, birthdays and purchasing anniversary wishes via e-card or emails.
I will be happy for your thoughts and participation
More P's will benefit the process more and more !1
ReplyDeleteNice ideas for the new P's.
ReplyDeleteI really enjoyed reading this post, big fan. Keep up the good work andplease tell me when can you publish more articles or where can I read more on the subject?
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Hi,
DeleteThank you and sorry for late reply, I was away of writing for a while. Check my linked in profile where few more articles are there
http://linkedin.com/in/mohamed-ismail-209a0845.
Cheers
MI
I am very happy to discover your post as it will become on top in my collection of favorite blogs to visit.
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The pleasure on my side, good luck for future business and marketing :)
ReplyDeleteWonderful details on how to effectively use the 7 P's of marketing mix. These are necessary things for creating a good marketing strategy and that's why I am going to bookmark this page for future. But at the moment, I've been thinking to learn Google Adwords Marketing so that we can get some good number of leads as soon as we launch our website.
ReplyDeleteThank you johan! AdWords is great as well for starting marketing strategy and should be included for catchy attention. Good luck
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